– Award-Winning MOJO App Will Feature Hundreds of Premium Instructional Videos Created at SoFi Stadium in Los Angeles
– Multi-Year Deal Marks Important NFL FLAG Initiative
to Improve Coaching in 1,600 leagues Across the US
– Seattle Seahawks QB and NFL FLAG Chairman Russell Wilson Says Partnership is “Game-Changer” for Fastest Growing Sport in US
LOS ANGELES, CA (Aug. 16, 2021) – As the NFL prepares for a thrilling new season, NFL FLAG, the official flag football league of the NFL, and MOJO, the Webby Award-winning youth sports app, announced a new partnership today to help make coaching easy, stress-free and enjoyable.
With millions of young athletes and families returning to sport this fall, MOJO and NFL FLAG teamed up to create hundreds of high-quality instructional videos for coaches running practices on the field and parents seeking to engage kids with fun activities at home. The premium videos will be showcased in the easy-to-use MOJO app, which helps coaches plan practices at the touch of a button and empowers parents to play with kids at home.
Produced in close collaboration with NFL FLAG’s top coaching experts, the videos demonstrate the most effective flag football drills, games and activities along with each play in the popular NFL FLAG Playbook.
“NFL FLAG is committed to providing the most innovative tools and resources to our athletes, coaches, and fans,” said Izell Reese, executive director of NFL FLAG. “By partnering with MOJO, NFL FLAG coaches across the country will have convenient access to premium instructional videos right on their phone so they can create the best possible experience for their athletes.”
“The MOJO app is a game-changer, making coaching easier and less stressful with great practices at the tap of a button.” said Russell Wilson, chairman of NFL FLAG and MOJO founding partner and investor. “I’ve coached my own kid. We all know it’s not easy. And yet, coaches are so important. A great coach makes all the difference. Great coaches changed my life — and that’s why I got involved with MOJO. I can’t wait for you to see MOJO in action.”
In July, NFL FLAG coaching experts and a team of Emmy-winning MOJO producers created the instructional videos working with NFL FLAG coaching experts and young players on the field at SoFi Stadium in Los Angeles (the new $5.5 billion home of the Rams and Chargers). The NFL FLAG coaching team included former Buffalo Bills assistant coach and Team Great Britain linebacker Phoebe Schecter.
“MOJO is honored to partner with NFL FLAG, the leader in flag football in the United States,” said Ben Sherwood, founder and CEO of MOJO and former co-chair of the Disney Media Networks who has coached his two sons over the past 12 years. “Our mission is to make coaching easy, stress free and fun for coaches of every level and for players of every ability and background.”
“In recent years, the popularity of flag football has skyrocketed by some 40 percent,” said Sherwood, “and we believe that our partnership with NFL FLAG will help make flag football even more fun for players and recruiting and retaining coaches even easier for leagues.”
More young athletes currently play flag football than tackle football, according to the Sports & Fitness Industry Association, which has analyzed youth athletic trends for 40 years.
About NFL FLAG
NFL FLAG is an NFL-licensed property of more than 1,600 locally operated leagues and over 500,000 youth athletes across all 50 states. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5-17. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football as well as lessons in teamwork and sportsmanship. RCX Sports is the official operator of NFL FLAG.
MOJO is on a mission to make youth sports more fun for everyone – one kid, one coach, one team at a time. Launched in February 2021, MOJO is a robust digital platform that empowers parents who coach youth sports to bring world-class training to the largest pool of players in the world – kids aged 13 and under. Winner of the Webby Award for best sports app, MOJO believes that youth sports has the power to transform lives, not just for the kids on the field but the coaches and parents on the sidelines. MOJO is committed to equity, inclusion and helping to level the playing field for kids everywhere. MOJO’s partnerships include NFL FLAG, FC Barcelona, US Youth Soccer, SAY Soccer, Positive Coaching Alliance and and the Aspen Institute’s Sports and Society Program. For more information, visit www.mojo.sport.