Sports ETA Announces Partnership with RCX Sports to Expand Access and Opportunity in Youth Sports


CINCINNATI – The Sports Events & Tourism Association (Sports ETA), the trade association for the sports events and tourism industry, is pleased to announce a new partnership with RCX Sports, a leader in youth sports experiences and events.

Under the partnership, RCX Sports will be present at several upcoming 2025-2026 Sports ETA events. Together, the two organizations will work to expand opportunities for youth sports, support community engagement, and continue strengthening the connection between event operators and destinations.

As the official youth sports operator for the NFL, NBA, WNBA, NHL, MLS, MLB, and USTA, RCX is the only multi-sport organization trusted by pro leagues and governing bodies to represent them. RCX Sports delivers officially licensed uniforms, comprehensive resources, and full support, empowering league operators to create the best youth sports experiences in their communities.

“We are excited to partner with RCX, a leader in the youth sports space,” said John David, President and CEO of Sports ETA. “This collaboration brings tremendous value to our members, expanding the reach of youth programming and creating new opportunities for growth across the sports events and tourism industry.”

“Partnering with Sports ETA allows us to extend our mission on a national scale,” said Garland Cooper, Chief Operating Officer at RCX Sports. “We believe sports have the power to unite communities, open doors for young athletes, and create lifelong opportunities. By working with Sports ETA and its broad network of leaders across the country, we can ensure that more kids in more places have access to the transformative experiences that sports provide.”

For more information about Sports ETA and its events, visit www.sportseta.org.

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About Sports ETA

As the only trade association for the sports events and tourism industry, Sports ETA is the most trusted resource for sports commissions, destination marketing organizations (DMOs),and sports event owners. Sports ETA is committed to the success of more than 750 member organizations and 2,400 sports event professionals. We deliver quality education, ample networking opportunities, and exceptional event management and marketing know-how to our members to protect the integrity of the sports events and tourism industry. For more information, visit SportsETA.org.

About RCX Sports

RCX Sports is the leader in youth sports experiences, operating and partnering with leagues, events, and brands to engage and empower the next generation of athletes. As the official youth sports operator for the NFL, NBA,WNBA, NHL, MLS, MLB, and USTA, RCX is the only multi-sport organization trusted by pro leagues and governing bodies to represent them. RCX Sports delivers officially licensed uniforms, comprehensive resources, and full support, empowering league operators to create the best youth sports experiences in their communities. Committed to making youth sports accessible and inclusive, RCX Sports creates opportunities for all athletes to play and benefit from the transformative power of sports. For more information, visit rcxsports.com.

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