🔑 RCX UTM Parameter Guide
UTM parameters allow RCX to track attribution across GA4 and Salesforce. All external campaign links should be generated using this tool to ensure consistency.
| Parameter | Definition | Approved Examples |
|---|---|---|
| utm_source | The platform sending the traffic. | meta, google, mailchimp, linkedin, spotify, teamsnap, direct_sales, partner |
| utm_medium | The marketing channel type. | paid_social, paid_search, email, paid_audio, referral, direct |
| utm_campaign | The campaign name using format: program_season_year_objective | nhls_summer_2026_participation nflflag_fall_2026_lo_growth rcx_feb_mar_2026_state_partner_outreach |
| utm_content | Optional. Differentiates creative, placements, or CTAs. | email_01, carousel_kids_1, olympic_adset, hero_button, cta_footer |
| utm_term | Optional. Used primarily for paid search keywords or audience segmentation. | youth_hockey_near_me, lo_interest_segment_a |
đź“Ś Channel Pairing Examples
- Meta Ads: utm_source=meta | utm_medium=paid_social
- Google Ads: utm_source=google | utm_medium=paid_search
- Mailchimp Email: utm_source=mailchimp | utm_medium=email
- Sales 1:1 Outreach: utm_source=direct_sales | utm_medium=direct
- Spotify: utm_source=spotify | utm_medium=paid_audio
⚠️ Important Rules
- Always use lowercase.
- Replace spaces with underscores.
- Do not manually tag organic internal links.
- Do not invent new source or medium values without marketing approval.
- Campaign naming must follow: program_season_year_objective.
🧪 Testing Before Launch
- Click the generated link and confirm UTMs appear in the URL.
- Submit a test form or booking.
- Confirm UTMs appear in GA4 and Salesforce.
If unsure, contact Marketing before launching.
RCX UTM Generator
Generate UTM-tagged links for Salesforce and campaign tracking.
RCX UTM Generator v1.2 – Updated Source/Medium (Feb 2026)