Distinguished Operations Leader to Elevate Participant and Partner Experience Across RCX’s National Footprint.
ATLANTA, GA (October 6, 2025) — RCX Sports, the leader in youth sports experiences and the official youth sports operator for the NFL, NBA, WNBA, NHL, MLS, MLB, and USTA, today announced the appointment of Melissa Kandrach as Chief Customer Officer (CCO).
In this newly created executive role, Melissa will lead the end-to-end customer journey while overseeing customer success, support, business operations, revenue operations, analytics, people operations, and IT to deliver an industry-leading experience for athletes, parents, coaches, officials, and partners nationwide. A widely respected leader in operations, analytics, and customer experience, Kandrach transitions to her new position having most recently served as Head of Business Operations, Analytics & People at RCX Sports.
“RCX Sports is steadfast in our commitment to giving every young athlete the chance to play sports regardless of their background or community,” said Melissa Kandrach, Chief Customer Officer, RCX Sports. “I’m delighted to continue to work alongside the entire team at RCX Sports to build systems and teams that make youth sports easier and accessible for every family and partner that we serve.”
“From registration to game day, families should feel the RCX Sports difference at every step and know they are receiving first-in-class service,” said Izell Reese, CEO of RCX Sports. “Melissa has cultivated a stellar track record in scaling operations while never losing sight of the customer. We look forward to having her join our executive team, bringing customer-obsessed leadership, operational rigor, and empathy that will help us raise the bar for youth sports nationwide.”
Kandrach joins a growing roster of women executives at RCX Sports, furthering the company’s commitment to advancing women’s leadership across the sports industry. Kandrach has held numerous leadership roles across sports, technology, and consumer services companies throughout her career. Kandrach served as the Chief of Staff and Vice President of Operations at Buzzer, where she led organization design, investor relations, and strategic planning. Kandrach was additionally the Vice President of Operations at Glimmer, where she led the company’s rebranding efforts and business operations. Before joining the team, Kandrach was Head of Operations and Strategy at Pollen. In this position, she increased membership revenue through pricing and go-to-market experimentation in addition to forging strategic partnerships to expand programming for paying members. Earlier in her career, Kandrach led the Pet Services division at Independent Pet Partners, standardizing processes across 175 stores, launching a digital booking product that generated new revenue streams and improved labor optimization.
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About RCX Sports
RCX Sports is the leader in youth sports experiences, operating and partnering with leagues, events, and brands to engage and empower the next generation of athletes. As the official youth sports operator for the NFL, NBA, WNBA, NHL, MLS, MLB, and USTA, RCX is the only multi-sport organization trusted by pro leagues and governing bodies to represent them. RCX Sports delivers officially licensed uniforms, comprehensive resources, and full support, empowering league operators to create the best youth sports experiences in their communities. Committed to making youth sports accessible and inclusive, RCX Sports creates opportunities for all athletes to play and benefit from the transformative power of sports. For more information, visit rcxsports.com.
