NHL STREET will bring new style, energy and gameplay to the sport, offering families an affordable, neighborhood-based model that gives kids across North America an opportunity to learn and play hockey
NEW YORK/TORONTO, February 22, 2023 – The National Hockey League today announced a strategic partnership with RCX Sports, the leader in organized youth sports experiences, to officially launch “NHL STREET™,” a North America-wide youth street hockey league.
Positioned to be the premier ball hockey experience, NHL STREET is designed to provide kids and their families with the best of what youth sports can be: having fun, staying active, making friends and creating great memories. Designed for children ages 6 to 16, NHL STREET athletes will feel like the pros when they suit up in authentic uniforms to play in high-energy, team-first leagues. Longtime NHL-licensed equipment partner Franklin Sports has created an exclusive line of equipment for participants, including branded sticks, balls and goalie equipment.
NHL STREET will bring new style, energy and gameplay to the sport, offering families an affordable, neighborhood-based model that gives kids across North America an opportunity to learn and play hockey.
“With NHL STREET, we’re not inventing ball hockey, but we are reimagining the way you experience it, the way it makes you feel and how it connects back to the NHL,” said Andrew Ference, NHL Alumnus and NHL Director of Social Impact, Growth and Fan Development. “We’re focused on developing a network of local youth organizers that provide kids and their parents a new way to access the sport that meets their budget, schedule and personal development needs.”
RCX Sports is the premier youth sports experiences business, running and operating leagues, camps, combines, tournaments and events. RCX Sports works with professional leagues, national governing bodies, sports-centric businesses and brands to reimagine youth sports experiences and is committed to improving the accessibility and inclusivity of sports by creating opportunities for all athletes to play.
“Our mission is to improve the accessibility and inclusivity of sports by creating opportunities for all athletes to play,” said RCX Sports CEO Izell Reese. “NHL STREET will help alleviate many of the traditional barriers that youth hockey athletes face and allow them to experience the excitement and benefits of the sport first-hand.”