The organizations aim to empower youth athletes and transform flag football experiences
ATLANTA, GA (August 1, 2023) – RCX Sports, the official operating partner of NFL FLAG, and Oakley, the global leader in sport performance partner aligning innovation, expertise, and a shared passion for youth athletes.
RCX Sports has always been committed to promoting inclusivity and accessibility for youth athletes across the globe. Together with Oakley, RCX Sports aims to elevate the flag football landscape, providing young athletes with resources, empowering opportunities and access to top-quality equipment including Oakley’s sun and prescription eyewear.
“This strategic partnership with Oakley, a company whose mission of innovation and accessibility aligns strongly with ours, will allow RCX Sports to continue expanding flag football across the globe,” said Izell Reese, CEO of RCX Sports. “By combining Oakley’s cutting-edge sports eyewear and accessories with the exceptional programs offered by NFL FLAG, we can provide flag athletes with the tools they need to enhance their performance and achieve their full potential.”
This partnership between NFL FLAG and Oakley fueled by RCX Sports builds upon the shared mission of inspiring and enabling athletes to move their game forward both on and off the field. The brand’s latest performance and lifestyle eyewear styles including Oakley Resistor and Sutro Lite, each designed with Oakley’s revolutionary PrizmTM Lens Technology, will be sported by coaches, athletes, trainers and more across the organization. The innovation enhances color and contrast in athletes’ surrounding environments, allowing athletes to tune in color and tune out distractions while on the field.
By partnering with Oakley, whose athlete portfolio includes Patrick Mahomes, JuJu Smith- Schuster, DK Metcalf and more, RCX Sports continues to build upon its “Play with the Pros” experience for NFL FLAG athletes who can wear the same eyewear as their favorite NFL players. With a focus on nurturing the next generation of leaders, this collaboration will continue to enhance flag football programs, fostering an inclusive and dynamic ecosystem for the sport.
“Our passion and steadfast commitment at Oakley revolves around sport and flag football is one we are dedicated to making our mark in,” said Corey Hill, Vice President and Head of Oakley Global Sports Marketing. “Having become an official on-field partner and licensee of the NFL, we have spent the last four years making our presence felt by driving product innovation and empowering the next generation of athletes. Now joining forces with NFL FLAG, Oakley is poised to continue making a meaningful difference as we look ahead to the future of the game.”
To learn more about Oakley, please visit www.oakley.com. To learn more about RCX Sports, please visit rcxsports.com.
About RCX Sports
RCX Sports is the premier youth sports experiences business, running and operating leagues, camps, combines, tournaments, and events. Working directly with professional leagues, national governing bodies, and sports-centric businesses, such as MLS, NFL, Jr. NBA, MLB, NHL, and NAIA, RCX is committed to improving the accessibility and inclusivity of sports by creating opportunities for all athletes to play. For more information, visit rcxsports.com.
About NFL FLAG
NFL FLAG is an NFL-licensed property of more than 1,800 locally operated leagues and over 585,000 youth athletes across all 50 states and Canada. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5-17. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football as well as lessons in teamwork and sportsmanship. RCX Sports is the official operator of NFL FLAG. Learn more online at nflflag.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.
Oakley® and PrizmTM are trademarks of Oakley, Inc. © 2022 Oakley, Inc. All rights reserved.