Together these companies bring a fun, creative sideline experience to youth sports


ATLANTA, October 13, 2022 – NFL FLAG, the official flag football league of the National Football League (NFL), today announced a new partnership with sports and entertainment brand Fathead. This partnership will offer NFL FLAG families a creative and unique way to cheer on their athletes from the sidelines with custom big heads, standouts, and more.

“Our partnership with Fathead is an example of our continued commitment to create positive flag football experiences,” says Izell Reese, Chief Executive Officer at RCX Sports, which operates NFL FLAG. “We’re very excited to bring even more fun to NFL FLAG games and encourage respectful sideline behavior.”

“Fathead is committed to enhancing the fan experience and amplifying BIG moments,” says Tony Saunders, Owner and Chairman of Fathead LLC. “Our partnership with NFL FLAG is an illustration of our ongoing passion for sports and creating a fun environment for the next generation. Every kid wants to be a Fathead and with NFL FLAG, now they can.”

As a part of the partnership, Fathead will offer NFL FLAG families a 25 percent discount on custom big heads, standouts, and all vinyl products, and join NFL FLAG event experiences, including regional tournaments.

The Fathead partnership is the latest in NFL FLAG’s strategic relationships in the world of youth flag football, which includes Gatorade, Subway, NERF, Franklin, Augusta Sportswear, Sports Connect, and more.

In the last decade, NFL FLAG has become the largest flag football league in the country, serving more than 500,000 athletes in all 50 states, with a mission to offer accessible, inclusive, and fun flag football leagues. Together, Fathead and NFL FLAG will work together to continue implementing positive experiences in the youth sports landscape.



NFL FLAG is an NFL-licensed property of more than 1,600 locally operated leagues in the United States and over 500,000 youth athletes across all 50 states. NFL FLAG is a fun and accessible flag football program available for girls and boys ages 4 to 17 years old. Players benefit by being physically active through non-contact, continuous action, while learning football fundamentals, teamwork, and sportsmanship. RCX Sports is the official operator of NFL FLAG. For more information, visit



RCX Sports is the premier youth sports experiences business, running and operating leagues, camps, combines, tournaments, and events. Working directly with professional leagues, national governing bodies, and sports-centric businesses, such as the NFL, Jr. NBA, MLB, NHL, and NAIA, RCX is committed to improving the accessibility and inclusivity of sports by creating opportunities for all athletes to play. For more information, visit



Fathead LLC is the industry leader of graphics products for large and small spaces—led by authentic, officially licensed sports and entertainment graphics. Fathead gives fans the opportunity to feel passion by bringing their favorite inspiration to life. Fathead carries thousands of images and maintains over 650 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit