This week, RCX Sports CEO and founder Izell Reese joined Bloomberg’s Business of Sports podcast to discuss the rapidly evolving landscape of youth sports. In a conversation with hosts Vanessa Perdomo and Michael Barr, Izell breaks down the Flag Football movement, the power of community leagues, and why NFL FLAG is leading the way in expanding access for girls in sports nationwide.
“We’re not just growing the game — we’re changing who gets to play it.”
Izell Reese, Founder of RCX Sports
Listen to Izell’s Segment
Start listening at 31:30 on Spotify
Start listening at 31:30 on Apple Podcasts
What You’ll Hear
In the episode, Izell discusses:
- How RCX Sports partners with the NFL and civic organizations to transform rec sports
- The youth sports participation boom across the U.S.
- Why NFL FLAG is a gateway to equity and opportunity in underserved communities
- The explosive growth of Females in Flag — and what’s next
learn more
Want to learn more about our partnership with the NFL and other pro-leagues?
- Visit our NFL FLAG page
- Explore how we’re creating more opportunities for girls at every level
- See how RCX powers the other pro-backed leagues
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